Better
together
2017 Annual Report
Better
together
2017 Annual Report
Helping people through difficult times
Mutual interests, goals and values have brought people together for centuries, but as the world changes, so do the ways we rely on each other. Needing others isn’t a bad thing though – whether we’re ridesharing, contributing to a community garden, or insuring what’s important through a mutual insurance company – we really can do more together than on our own.
Mutual interests, goals and values have brought people together for centuries, but as the world changes, so do the ways we rely on each other. Needing others isn’t a bad thing though – whether we’re ridesharing, contributing to a community garden, or insuring what’s important through a mutual insurance company – we really can do more together than on our own.
Letter from Tom
Read the Full LetterAs the CEO of a mutual organization, I think this is my most important responsibility: to be sure we will be able to honor our promises to our customers.”
The ways we interact with the world have changed dramatically in recent years. A key part of this shift is the burgeoning growth of the sharing economy. As a mutual insurer owned by our customers, we are one of the oldest forms of the sharing economy. Fundamental to sharing is trust. To that end, I’m pleased to report, due to good financial performance in 2017, the financial strength of your company again improved.
Here are a few highlights:
- Our investment portfolio remains at a very high quality.
- We issue most policies within 3-5 days of receiving an application in the home office.
- We aim to pay claims swiftly, most are processed and paid within ten business days.

Read the Full LetterAs the CEO of a mutual organization, I think this is my most important responsibility: to be sure we will be able to honor our promises to our customers.”
Letter from Tom
The ways we interact with the world have changed dramatically in recent years. A key part of this shift is the burgeoning growth of the sharing economy. As a mutual insurer owned by our customers, we are one of the oldest forms of the sharing economy. Fundamental to sharing is trust. To that end, I’m pleased to report, due to good financial performance in 2017, the financial strength of your company again improved.
Here are a few highlights:
- Our investment portfolio remains at a very high quality.
- We issue most policies within 3-5 days of receiving an application in the home office.
- We aim to pay claims swiftly, most are processed and paid within ten business days.

Growth
We're reaching more people than ever and value the uniqueness each brings – as our community grows, so does our knowledge of how to best serve it. Growth in our financial strength means our promises to our customers are fulfilled well into the future.
Paid over
$137,000,000
in policy benefits, helping people through their difficult times.
With worksite sales up
16%
and total sales up
4%
year over year, we protected even more families from the financial hardship of an unexpected illness, accident or death.
At an impressive
14.1%
of assets, we increased our capital and surplus position to new record high levels, continuing our history as a company of unquestioned financial strength.
Growth
We're reaching more people than ever and value the uniqueness each brings – as our community grows, so does our knowledge of how to best serve it. Growth in our financial strength means our promises to our customers are fulfilled well into the future.
Paid over
$137,000,000
in policy benefits, helping people through their difficult times.
With worksite sales up
16%
and total sales up
4%
year over year, we protected even more families from the financial hardship of an unexpected illness, accident or death.
At an impressive
14.1%
of assets, we increased our capital and surplus position to new record high levels, continuing our history as a company of unquestioned financial strength.
Highlights
Launched new customer website MyAssurity.com to keep track of their policies and perform basic service functions.
Expanded our professional employment organization, REI, Inc., helping ease the HR burdens for businesses across the country.
Continued focus on maximizing our investment earnings amidst a very low interest rate environment.
Continued efforts to make the insurance-buying experience faster and easier with streamlined underwriting.
Cultivated more relationships with "insuretech" startups, on the lookout for that next big (or little) thing.
We achieved the 96th percentile status worldwide in Gallup's associate engagement rankings.
Launched new customer website MyAssurity.com to keep track of their policies and perform basic service functions.
Expanded our professional employment organization, REI, Inc., helping ease the HR burdens for businesses across the country.
Continued focus on maximizing our investment earnings amidst a very low interest rate environment.
Continued efforts to make the insurance-buying experience faster and easier with streamlined underwriting.
Cultivated more relationships with "insuretech" startups, on the lookout for that next big (or little) thing.
We achieved the 96th percentile status worldwide in Gallup's associate engagement rankings.
Highlights
Launched new customer website MyAssurity.com to keep track of their policies and perform basic service functions.
Expanded our professional employment organization, REI, Inc., helping ease HR burdens for businesses across the country.
Continued to focus on maximizing our investment earnings amidst a very low interest rate environment.
Continued efforts to make the insurance-buying experience faster and easier with streamlined underwriting.
Cultivated more relationships with "insuretech" startups, on the lookout for that next big (or little) thing.
We achieved the 96th percentile status worldwide in Gallup's associate engagement rankings.
Financials
Because mutual company management operates for the long term, our financial strength is steady and secure. You don't get to be 128 years old by accident. We aren't risking our future on flights of whimsy, but we're secure enough to explore innovative approaches to ensure we're always serving our customers best.
Financials
Because mutual company management operates for the long term, our financial strength is steady and secure. You don't get to be 128 years old by accident. We aren't risking our future on flights of whimsy, but we're secure enough to explore innovative approaches to ensure we're always serving our customers best.

Outreach
One may be the loneliest number, but when this many passionate people come together, one company can make a difference. Whether we're finding causes we care about or setting goals aimed at improvement, together we are inspired to do more good.
1,040
meals delivered for Meals on Wheels
8,000+
gym visits
10,000+
lbs./mo. of waste diverted to recycling
$166,000+
pledged to United Way
Assurity works toward the common good by looking out for our planet and our people. One way we’ve done this in our own backyard is by helping the City of Lincoln prepare for the corrugated cardboard ban, implemented April 1, 2018. Protecting the world we live in now ensures we’ll have a place to do more good in the future.

Outreach
One may be the loneliest number, but when this many passionate people come together, one company can make a difference. Whether we're finding causes we care about or setting goals aimed at improvement, together we are inspired to do more good.
1,040
meals delivered for Meals on Wheels
8,000+
gym visits
10,000+
lbs./mo. of waste diverted to recycling
$166,000+
pledged to United Way
Assurity works toward the common good by looking out for our planet and our people. One way we’ve done this in our own backyard is by helping the City of Lincoln prepare for the corrugated cardboard ban, implemented April 1, 2018. Protecting the world we live in now ensures we’ll have a place to do more good in the future.

Leadership
Our board and corporate officers are dedicated to Assurity and our customers.
Expand ListBoard of Directors
*Photo: Names listed in order from left to right
- Thomas E. Henning
Chairman, President & CEO —
Assurity Life Insurance Company - William R. Cintani
President, CEO — Mapes Industries - Marc E. LeBaron
Chairman, CEO — Lincoln Industries - Kathleen A. Farrell, Ph.D.
Dean — College of Business
University of Nebraska - Steven D. Erwin
President — Nebraska/Western Iowa
U.S. Bank National Association
- Caren L. Hamilton
Auto Dealership Executive - Ryan D. Downs
CEO — Proxibid - Lyn Wallin Ziegenbein
Executive Director Emerita —
Peter Kiewit Foundation - Paul M. Schudel
Partner — Woods & Aitken LLP - Angela L. Muhleisen
President, CEO — Union Bank &
Trust Company - David Graff
CEO — HUDL
Chief Executive Officer
- Thomas E. Henning
Chairman, President & CEO
Senior Vice Presidents
- Susan L. Keisler-Munro
Senior Vice President,
Chief of Operations - Todd W. Reimers
Senior Vice President,
Chief of Marketing
and Sales Officer
Vice Presidents
- Susan M. Becker
- Chad M. Bodner
- Marvin P. Ehly
- David D. Lockwood
- Eric L. Otterstein
- John A. Sharp
- Mark A. Stueven
Senior Directors
- Kevin G. Faltin
- Kevin W. Hammond
- Steven H. Hill
- Keith K. Spilker
- Victor D. Weber
- Brett D. West
- Scott Zagurski
Directors
- Tara D. Benson
- Jared I. Carlson
- Eunice J. Cramer
- Amanda L. Crume
- Jason L. Damme
- Amanda A. Dutton
- Heith L. Fulmer
- Abhilesh Gandhi
- Michael J. Harshman
- Timothy S. Janousek
- Mitch K. Lee
- Mary L. Lenners
- Susan M. Otterstein
- Bruce K. Scheiber
- Bridget E. Tupa
Board of Directors
*Photo: Names listed in order from left to right
- Thomas E. Henning
Chairman, President & CEO —
Assurity Life Insurance Company - William R. Cintani
President, CEO — Mapes Industries - Marc E. LeBaron
Chairman, CEO — Lincoln Industries - Kathleen A. Farrell, Ph.D.
Dean — College of Business
University of Nebraska - Steven D. Erwin
President — Nebraska/Western Iowa
U.S. Bank National Association
- Caren L. Hamilton
Auto Dealership Executive - Ryan D. Downs
CEO — Proxibid - Lyn Wallin Ziegenbein
Executive Director Emerita —
Peter Kiewit Foundation - Paul M. Schudel
Partner — Woods & Aitken LLP - Angela L. Muhleisen
President, CEO — Union Bank &
Trust Company - David Graff
CEO — HUDL
Chief Executive Officer
- Thomas E. Henning
Chairman, President & CEO
Senior Vice Presidents
- Susan L. Keisler-Munro
Senior Vice President,
Chief of Operations - Todd W. Reimers
Senior Vice President,
Chief of Marketing
and Sales Officer
Vice Presidents
- Susan M. Becker
- Chad M. Bodner
- Marvin P. Ehly
- David D. Lockwood
- Eric L. Otterstein
- John A. Sharp
- Mark A. Stueven
Senior Directors
- Kevin G. Faltin
- Kevin W. Hammond
- Steven H. Hill
- Keith K. Spilker
- Victor D. Weber
- Brett D. West
- Scott Zagurski
Directors
- Tara D. Benson
- Jared I. Carlson
- Eunice J. Cramer
- Amanda L. Crume
- Jason L. Damme
- Amanda A. Dutton
- Heith L. Fulmer
- Abhilesh Gandhi
- Michael J. Harshman
- Timothy S. Janousek
- Mitch K. Lee
- Mary L. Lenners
- Susan M. Otterstein
- Bruce K. Scheiber
- Bridget E. Tupa

Leadership
Our board and corporate officers are dedicated to Assurity and our customers.
Expand ListBoard of Directors
*Photo: Names listed in order from left to right
- Thomas E. Henning
Chairman, President & CEO —
Assurity Life Insurance Company - William R. Cintani
President, CEO — Mapes Industries - Marc E. LeBaron
Chairman, CEO — Lincoln Industries - Kathleen A. Farrell, Ph.D.
Dean — College of Business
University of Nebraska - Steven D. Erwin
President — Nebraska/Western Iowa
U.S. Bank National Association
- Caren L. Hamilton
Auto Dealership Executive - Ryan D. Downs
CEO — Proxibid - Lyn Wallin Ziegenbein
Executive Director Emerita —
Peter Kiewit Foundation - Paul M. Schudel
Partner — Woods & Aitken LLP - Angela L. Muhleisen
President, CEO — Union Bank &
Trust Company - David Graff
CEO — HUDL
Chief Executive Officer
- Thomas E. Henning
Chairman, President & CEO
Senior Vice Presidents
- Susan L. Keisler-Munro
Senior Vice President,
Chief of Operations - Todd W. Reimers
Senior Vice President,
Chief of Marketing
and Sales Officer
Vice Presidents
- Susan M. Becker
- Chad M. Bodner
- Marvin P. Ehly
- David D. Lockwood
- Eric L. Otterstein
- John A. Sharp
- Mark A. Stueven
Senior Directors
- Kevin G. Faltin
- Kevin W. Hammond
- Steven H. Hill
- Keith K. Spilker
- Victor D. Weber
- Brett D. West
- Scott Zagurski
Directors
- Tara D. Benson
- Jared I. Carlson
- Eunice J. Cramer
- Amanda L. Crume
- Jason L. Damme
- Amanda A. Dutton
- Heith L. Fulmer
- Abhilesh Gandhi
- Michael J. Harshman
- Timothy S. Janousek
- Mitch K. Lee
- Mary L. Lenners
- Susan M. Otterstein
- Bruce K. Scheiber
- Bridget E. Tupa